We Are People of Ar

The People of Ar Cultural Foundation is a nonprofit organization built by cultural professionals for the purpose of safeguarding, celebrating, and evolving Armenian cultural heritage.

Our mission is to reawaken our roots and inspire the future by creating bold, world-class cultural projects that reach across generations and borders. A core priority of our work is inspiring Armenian youth with pride in their ancestry, and giving them living, contemporary entry points into their heritage.

In 2025, this mission came to life with Echoes of Our Ancestors, a large-scale live production that brought Armenian history to the stage through music, dance, and immersive visuals. Echoes was not only a performance — it was proof of concept for our larger vision: cultural work that can stand shoulder-to-shoulder with major international productions while remaining rooted in authenticity.

Building on that success, The People of Ar Cultural Foundation continues to develop prestige events and cultural experiences that honor the past, speak to the present, and ignite what comes next.

Upcoming Shows

The countdown has begun. Join us at our one-of-a-kind shows.
Echoes of Our Ancestors 2
Thursday, September 3, 2026

Heroes and Saints: The Odyssey Reimagined

A Musical & Visual Journey Through Armenia’s Heroes And Saints

Sing Yerevan Sing
Sunday, November 22, 2026

Sing Yerevan Sing is a large-scale musical event bringing together legendary Armenian songs of the 1970s, 80s, and 90s with today’s most advanced concert production.

Featuring celebrated Armenian vocalists, a full symphonic orchestra, dancers, and immersive LED visuals, the evening honors the music that shaped generations — while presenting it with bold, modern energy.

SPONSORSHIP & ADVERTISING OPPORTUNITIES

TOGETHER, WE ECHO THE ANCESTORS.

We invite you to be part of a historic celebration of Armenian culture. This exclusive opportunity offers sponsors unparalleled exposure and a chance to connect with 6,000 guests, top media outlets, and influential figures. As a sponsor, you are not simply supporting a concert — you are helping to preserve and amplify the voice of a nation. You are making it possible for Armenian music, dance, and storytelling to shine at a world-class level and inspire audiences of all ages. This is your opportunity to align your brand with meaning, legacy, and beauty — to be part of something that resonates far beyond the final note. Let’s honor the past, elevate the present, and invest in a vibrant cultural future — together.